Reminiscences of A.J. Rosenberg : oral history, 1956.

ArchivalResource

Reminiscences of A.J. Rosenberg : oral history, 1956.

Film program at McGraw-Hill during World War II; development of audio-visual teaching aids; publishing survey of school audio-visual market; process of book selection in mechanical drawing and engineering drawing; selling films to schools and universities; expansion of audio-visual business; book sales compared to film strip sales; production from book to film strip; cost of production; industrial films; new market exploration.

Transcript: 37 leaves.

Related Entities

There are 3 Entities related to this resource.

Rosenberg, A. J., 1909-

http://n2t.net/ark:/99166/w6446dfh (person)

Publishing executive. From the description of Reminiscences of A.J. Rosenberg : oral history, 1956. (Columbia University In the City of New York). WorldCat record id: 86131327 ...

Phillips, Harlan B.

http://n2t.net/ark:/99166/w6639sck (person)

McGraw-Hill, inc.

http://n2t.net/ark:/99166/w6vm8b2v (corporateBody)